Vanity as a plot twist
A spike is not a story. We practise naming the decision the chart is supposed to change, then cutting every series that does not serve that decision.
Badenyon studio · est. 2019
App teams already have the numbers. They rarely have the sentence that should sit above them.
Serverflowpoint trains product squads to practise Data Storytelling for App Teams: a calm way to brief, annotate and defend evidence before the next release meeting.
73
Cohorts closed since we opened the Badenyon rooms
2,186
Practitioners from consumer, fintech and health apps
8.3 / 10
Would send a teammate next time (internal 2025 survey)
41 min
Typical briefing we aim to shrink a deck toward
Flagship programme
Narrative Metrics for Product Squads
An eleven-week studio for PMs, analysts and design leads who brief the same stakeholders every Tuesday. You bring a live metric; we rewrite the claim, the caveat and the ask until a sceptical engineer would still nod.
Not a dashboard course. SQL stays at your desk. The work here is language, sequence and what you are willing to leave out.
Open the syllabusWhat we refuse to teach
The 40-slide archaeology
App teams in Britain still arrive with a graveyard of screenshots. We replace that with an evidence pack: claim, window, confound, recommendation.
Borrowed executive voice
You keep your accent. We train you to hold a pause after a number, not to impersonate a keynote. Stakeholders remember the pause.
Also on the calendar
Shorter rooms for specific jobs
Release Notes as Evidence
Four weeks on writing ship notes that a support lead and a board observer can both trust.
Stakeholder Briefing Lab
Live rewrites of the Monday pack for squads who present to a remote exec in another timezone.
Experiment Write-ups for Mobile Teams
How to close an A/B test without hiding the sample, the seasonality or the product constraint.
“The module on eight-minute stand-up narratives stopped me reading tables out loud. I still dislike being edited in public, though — the clinic is not gentle.”Priya N., product analytics, Leeds · Narrative Metrics cohort 22
Journal
Notes from the studio
- Charts that survive a stand-up Field note
- When product and analytics disagree Practice
- Annotating retention without theatrics Craft
Bring a live metric. Leave with a sentence you can defend.
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